Our team brings together more than 10 years of experience in Project Management, UX and CX Design.



International Partners in Service Design and Design Strategy:

	We are proud to be the only Zilver Innovation Partner in Latin America on the”7 Days in my Life” Context Mapping tool.
			We were the first Brazilian strategic design firm to attend Design Management Institute seminars on Design Strategy.		Design Loyalty has worked together with IDEO to adapt the Human Centered Design Toolkit for Brazil and Latin America.

Testimonials:

16 de Julho 2009:
"Design Loyalty helped us understand better our customer journeys gving us the chance to look with different eyes to the same scenario we work with everyday."
- Alexandre L. Camargo- Director of Marketing of a top entertainment company in Brazil.

May 29 2009:
"As director of Research and Innovation we will count on Tennyson Pinheiro. Fitness Brasil intents is to narrow the relationship between wellness entrepreneurs and the institution, by providing real value research information so these leaders can get ready for the future..."
- Fitness Brasil website declaration(www.fitnessbrasil.com.br)

March 02 2009:
"With the research we did together with Design Loyalty we could really undestand, in details, how our customers behave in our Web Site. That generated a lot of insights for the new Portal that will be totally focused on our customer behavior and expectations. "
- Adriana Camargo - Head of Marketing of Pelé Club Franchising .

Our eXPerience in Customer Experience Design:

Our team brings up more then 10 years of experience in Customer Experience Design.

Tennyson, Design Loyalty founder,is a Branding and Service Design strategist. Has performed CX and UX projects along with international clients and media agencies like Agência Click, Full Jazz, DM9, Touche, DPZ and Ogilvy. Also did public speechs in many important events related to design, marketing, Internet and Interactive Media Strategies and has earned awards as Cyber Lions, VMB (MTV) and IBEST. Tennyson is applied in study human behaviour through Neuroscience and Cognition, and has a background in Technology and Marketing with a specialization in Branding, helding certifications and international courses, incuding in MIT. Also he is an international member of DMI (Design Management Institute) and has managed consulting projects in three continents (Africa,N.America and Latam).

"The CIM ® methodology combines Service Design and Branding strategies. In the Experience Era, to really innovate and delight your customers you need first to understand how they picture in their mind the relationship with your Brand. After implementing CIM ®, your company will be able to perform the customer experience management, not as a stand alone strategy, but as a daily practice in relate with its customers." Tennyson Pinheiro - Design Loyalty CEO.